All Stories

  1. Underlying Factors Influencing Consumers’ Trust and Loyalty in E-commerce

    Article • Business Perspectives and Research, December 2019, SAGE Publications

    Wajeeha Aslam, Professor Imtiaz Arif

  2. The Effect of ATM Service Quality on Customer Satisfaction and Customer Loyalty: An Empirical Analysis

    Article • Global Business Review, July 2019, SAGE Publications

    Wajeeha Aslam, Professor Imtiaz Arif

  3. Switching Behaviour of Young Adults in Cellular Service Industry: An Empirical Study of Pakistan

    Article • Global Business Review, February 2018, SAGE Publications

    Wajeeha Aslam