All Stories

  1. Inspirational advertising: emotional value and marketing benefits

    Article • European Journal of Marketing, March 2026, Emerald

    Vincent Mitchell

  2. Your Data Is My Data: A Framework for Addressing Interdependent Privacy Infringements

    Article • Journal of Marketing & Public Policy, July 2019, SAGE Publications

    Bernadette Kamleitner, Vincent Mitchell

  3. A proposed framework and tool for non-economic research impact measurement

    Article • Higher Education Research & Development, March 2019, Taylor & Francis

    Vincent Mitchell

  4. How preferable and possible is management research-led teaching impact?

    Article • Management Learning, May 2018, SAGE Publications

    Vincent Mitchell