All Stories

  1. Individual- and Ad-Level Predictors of Perceptions of Serious and Actionable Risks in Direct-to-Consumer Prescription Drug TV Advertising

    Article • Journal of Health Communication, May 2019, Taylor & Francis

    Dr. Vanessa Boudewyns

  2. An Interrupted Time Series Evaluation of the Testing Makes Us Stronger HIV Campaign for Black Gay and Bisexual Men in the United States

    Article • Journal of Health Communication, October 2018, Taylor & Francis

    Dr. Vanessa Boudewyns , Dr. Euna M August

  3. Attention to and Distraction from Risk Information in Prescription Drug Advertising: An Eye-Tracking Study

    Article • Journal of Marketing & Public Policy, November 2017, SAGE Publications

    Dr. Vanessa Boudewyns

  4. Comparative Claims in Prescription Drug Advertising

    Article • International Journal of Pharmaceutical and Healthcare Marketing, September 2016, Emerald

    Dr. Vanessa Boudewyns