All Stories

  1. Are Online Opinion Leaders and Seekers Distinct? A Study on Consumer Electronics Industry in India

    Article • Global Business Review, June 2019, SAGE Publications

    Dr. Uttam Chakraborty

  2. Credibility of Online Reviews and Its Impact on Brand Image

    Article • Management Research Review, January 2018, Emerald

    Dr. Uttam Chakraborty

  3. Online reviews and its impact on brand equity

    Article • International Journal of Internet Marketing and Advertising, January 2018, Inderscience Publishers

    Dr. Uttam Chakraborty

  4. Effect of Credible Reviews on Brand Image: A Mixed Method Approach

    Article • IIM Kozhikode Society & Management Review, November 2017, SAGE Publications

    Dr. Uttam Chakraborty

  5. Credibility of online reviews and its impact on brand equity

    Article • Journal of Promotion Management, September 2017, Taylor & Francis

    Dr. Uttam Chakraborty