All Stories

  1. The potential which may lie in discarded, undeveloped or overlooked ideas
  2. Reflections on aspects of executive behaviour in the early railway companies in Britain
  3. Production and marketing problems of nineteenth-century UK watchmakers and the industry’s ultimate fate
  4. Successful joint venture partnerships: public‐private partnerships
  5. Visualizing the Metaphor
  6. Strategic Marketing
  7. Communication in postmodern integrated marketing
  8. A post-modern perspective on advertisements and their analysis
  9. Information systems development in retailing
  10. Marketing planning: a computer assisted approach
  11. Book Reviews
  12. Strategic Planning in Practice
  13. The Modern Framework for Marketing Planning