All Stories

  1. The characteristics of a Finnish metal fan: Comparative study on music festival attendees
  2. Lemmy Kilmister and milk from Finland: On remembering, online spaces and corporate branding
  3. Editorial
  4. The Early Stage of Internal Corporate Venturing: Entrepreneurial Activities in a Large Manufacturing Company
  5. The Dead Boy’s Narrative Transmediated
  6. When is a car like a drink? Metaphor as a means to distilling brand and product identity
  7. Designing Visual Recognition for the Brand*
  8. Should new products look similar or different? The influence of the market environment on strategic product styling
  9. Strategic Concepts in the Automotive Industry