All Stories

  1. A Ten Country-Company Study of Sustainability and Product-Market Performance

    Article • Journal of Macromarketing, July 2018, SAGE Publications

    Professor Maria Alejandra Gonzalez-Perez, Tomas Hult

  2. An Assessment of the Exporting Literature: Using Theory and Data to Identify Future Research Directions

    Article • Journal of International Marketing, March 2018, American Marketing Association (AMA)

    Tomas Hult

  3. Stock Returns on Customer Satisfaction Do Beat the Market: Gauging the Effect of a Marketing Intangible

    Article • Journal of Marketing, September 2016, American Marketing Association (AMA)

    Tomas Hult

  4. An Abnormally Abnormal Intangible: Stock Returns on Customer Satisfaction

    Article • Journal of Marketing, September 2016, American Marketing Association (AMA)

    Tomas Hult

  5. Adjusting the Warm-Glow Thermostat: How Incentivizing Participation in Voluntary Green Programs Moderates Their Impact on Service Satisfaction

    Article • Journal of Marketing, July 2016, American Marketing Association (AMA)

    Tomas Hult

  6. Assessing Performance Outcomes in Marketing

    Article • Journal of Marketing, March 2016, American Marketing Association (AMA)

    Tomas Hult