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  1. Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

    Article • Vision The Journal of Business Perspective, June 2022, SAGE Publications

    Tijo Thomas

  2. Effect of Ethnocentrism and Attitude Towards Foreign Brands in Purchase Decision

    Article • Vision The Journal of Business Perspective, October 2019, SAGE Publications

    Tijo Thomas, Naveli Singh

  3. An empirical study comparing major celebrity endorsement models.

    Article • Vision The Journal of Business Perspective, August 2019, SAGE Publications

    Tijo Thomas

  4. Effectiveness of celebrity endorser attractiveness.

    Article • Indian Journal of Marketing, August 2018, Associated Management Consultants, PVT., Ltd.

    Tijo Thomas

  5. Impact of celebrity expertise on endorsement effectiveness.

    Article • Vision The Journal of Business Perspective, October 2017, SAGE Publications

    Tijo Thomas

  6. Impact of celebrity endorser on behavioural change

    Article • IIMS Journal of Management Science, January 2016, Diva Enterprises Private Limited

    Tijo Thomas