All Stories

  1. I’ve got an idea! Exploring the antecedents of suggestion sharing in consumer services

    Article • Journal of Services Marketing, February 2020, Emerald

    Thomas Burnham

  2. WORD OF MOUTH OPPORTUNITY: WHY RECOMMENDATION LIKELIHOOD OVERESTIMATES POSITIVE WORD OF MOUTH

    Article • The Journal of Marketing Theory and Practice, October 2018, Taylor & Francis

    Thomas Burnham

  3. Foreign bribery propensity is associated with proximate sales goals and noncompetitive offerings.

    Article • The Journal of Marketing Theory and Practice, June 2018, Taylor & Francis

    Thomas Burnham

  4. Factors Affecting Exam Completion Speed, Exam Performance, and Nonexam Performance

    Article • Journal of Marketing Education, June 2017, SAGE Publications

    Thomas Burnham