All Stories

  1. Brand placements: prevalence and characteristics in Bollywood movies, 1995-2015

    Article • Journal of Media Business Studies, January 2018, Taylor & Francis

    thamaraiselvan natarajan

  2. Identification and analysis of employee branding typology using fuzzy c-means clustering

    Article • Benchmarking An International Journal, July 2017, Emerald

    thamaraiselvan natarajan

  3. A psychometric analysis of the Utrecht Work Engagement Scale in Indian banking sector

    Article • Industrial and Commercial Training, July 2017, Emerald

    thamaraiselvan natarajan, Remya Lathabhavan