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  1. The impact of service quality strategy on travelers’ satisfaction: A case study of Queen Alia International Airport

    Article • Corporate and Business Strategy Review, December 2025, Virtus Interpress

    Prof. Tareq Nael Hashem

  2. Strategic Intelligence and Sustainable Marketing Performance: Evidence from Jordan’s Industrial Sector

    Article • Asian Journal of Economics Business and Accounting, October 2025, Sciencedomain International

    Prof. Tareq Nael Hashem

  3. Did Smart Phones Support Jordanian Senior Citizens to Achieve Digital Empowerment: Evidence From Reality

    Article • Proceedings of The International Conference on New Trends in Management Business and Economics, October 2025, Mokslines leidybos deimantas, MB

    Prof. Tareq Nael Hashem

  4. The Disruption of Influencer Marketing: Exploring the Efficiency of AI-Generated Virtual Influencers vs. Human Influencers

    Article • Journal of Information & Knowledge Management, August 2025, World Scientific Pub Co Pte Lt

    Prof. Tareq Nael Hashem

  5. How Mobile E-Commerce is Revolutionizing Marketing Strategies for Indian MSMEs

    Article • International Journal of Interactive Mobile Technologies (iJIM), July 2025, International Association of Online Engineering (IAOE)

    Prof. Tareq Nael Hashem

  6. Ability of Virtual Tourism to Enhance Tourists' Engagement and Satisfaction in the Middle East

    Article • June 2025, IGI Global

    Prof. Tareq Nael Hashem

  7. The Role of Artificial Intelligence in Personalizing Social Media Marketing Strategies for Enhanced Customer Experience

    Article • Behavioral Sciences, May 2025, MDPI AG

    Prof. Tareq Nael Hashem

  8. Applying Ethics in AI-Based Research

    Article • April 2025, IGI Global

    Prof. Tareq Nael Hashem

  9. Sourcing Metaverse for More Customer Engagement

    Article • January 2025, IGI Global

    Prof. Tareq Nael Hashem

  10. Consumer Preferences and Supermarket Retail Dynamics

    Article • January 2025, IGI Global

    Prof. Tareq Nael Hashem

  11. Brand Management via AI

    Article • January 2025, IGI Global

    Prof. Tareq Nael Hashem

  12. From Insight to Advantage

    Article • May 2024, IGI Global

    Prof. Tareq Nael Hashem

  13. The Art of Persuasion: Analyzing Advertising Hints in Classic Literary Works

    Article • Asian Journal of Economics Business and Accounting, January 2024, Sciencedomain International

    Prof. Tareq Nael Hashem

  14. Brand Linguistics: The Influence of Using Local Terminology Through Social Media in Marketing Products on Customers' Purchase Behavior

    Article • Journal of System and Management Sciences, January 2024, Success Culture Press

    Prof. Tareq Nael Hashem

  15. Examining marketing cyber-security in the digital age: Evidence from marketing platforms

    Article • International Journal of Data and Network Science, January 2024, Growing Science

    Prof. Tareq Nael Hashem

  16. 21st-Century Leaders as Organizational Change Forerunners

    Article • January 2024, Springer Science + Business Media

    Prof. Tareq Nael Hashem

  17. Smart Farming (Ai-Generated) as an Approach to Better Control Pest and Disease Detection in Agriculture: POV Agricultural Institutions

    Article • MIGRATION LETTERS, December 2023, Dewspublication

    Prof. Tareq Nael Hashem

  18. The Influence of Rebranding on Brand Value Within Cosmetic Industry Sector: Mediating Role of Value Engineering

    Article • Journal of Law and Sustainable Development, November 2023, South Florida Publishing LLC

    Prof. Tareq Nael Hashem

  19. Can Aggressive Marketing Cause an Ethical Dilemma?

    Article • International Journal of Membrane Science and Technology, September 2023, Cosmos Scholars Publishing House

    Prof. Tareq Nael Hashem

  20. The Role of Marketing Knowledge Sharing in Building Organizational Immunity

    Article • European Conference on Knowledge Management, September 2023, Academic Conferences and Publishing International - ACPIL

    Prof. Tareq Nael Hashem

  21. Analysis of Jordanian Commercial Banks' Business Intelligence Systems and Their Emphasis on Entrepreneurship

    Article • August 2023, SynthesisHub Advance Scientific Research

    Prof. Tareq Nael Hashem

  22. Employing Metaverse Marketing Through Gaming And Its Impact On Customer Experience: Evidence From Multiple Online Gaming Platforms

    Article • August 2023, SynthesisHub Advance Scientific Research

    Prof. Tareq Nael Hashem

  23. Managerial Competences and Competitive Priority Telecommunication organizations in Jordan

    Article • August 2023, SynthesisHub Advance Scientific Research

    Prof. Tareq Nael Hashem

  24. The effect of mobile-wallet service dimensions on customer satisfaction and loyalty: An empirical study

    Article • Cogent Business & Management, July 2023, Taylor & Francis

    Prof. Tareq Nael Hashem

  25. A comparative study of umbrella branding approach versus house of brands approach and their influence on market share

    Article • International Journal of Data and Network Science, January 2023, Growing Science

    Prof. Tareq Nael Hashem

  26. Applying Marketing Intelligence System in Improving Marketing Performance for Jordanian Corporations During COVID19 Pandemic

    Article • September 2022, Springer Science + Business Media

    Prof. Tareq Nael Hashem

  27. Marketing Logistics in Reaching Organizational Excellence: Mediating Role of the European Foundation for Quality Management Excellence Model

    Article • Journal of Hunan University Natural Sciences, April 2022, Science Press

    Prof. Tareq Nael Hashem

  28. Touristic Marketing through Blogging and Vlogging; Does it Attract Customers' Trust?

    Article • January 2022, Siree Journals

    Prof. Tareq Nael Hashem

  29. Role of Database Marketing in Improving Quality of Service in Jordanian Private Hospitals

    Article • International Business Research, November 2021, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  30. The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect

    Article • WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS, November 2021, World Scientific and Engineering Academy and Society (WSEAS)

    Prof. Tareq Nael Hashem

  31. Article • International Research Journal of Public and Environmental Health, July 2021, Journal Issues Limited

    Prof. Tareq Nael Hashem

  32. The Role of Buzz Marketing in Increasing Attention Towards Green Products, ModeratingRole of 'Shockvertising'

    Article • Journal of Contemporary Issues in Business and Government, March 2021, Siree Journals

    Prof. Tareq Nael Hashem

  33. Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

    Article • Research in World Economy, January 2021, Sciedu Press

    Prof. Tareq Nael Hashem

  34. Can Cause-Related Marketing (CRM) ‘Light’ up the Brand Image? An Insight into the Perceptions of Jordanian Consumers

    Article • December 2020, International Institute for Science, Technology and Education

    Prof. Tareq Nael Hashem

  35. Innovative Marketing and Its Impact on Customers' Value Creation in Orange Jordan Telecom

    Article • Academic Journal of Interdisciplinary Studies, September 2020, Richtmann Publishing

    Prof. Tareq Nael Hashem

  36. Examining the Influence of COVID 19 Pandemic in Changing Customers' Orientation towards E-Shopping

    Article • Modern Applied Science, July 2020, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  37. The Influence of Private Label on Customer Loyalty, the Mediating Role of Customer Satisfaction

    Article • WSEAS TRANSACTIONS ON ENVIRONMENT AND DEVELOPMENT, May 2020, World Scientific and Engineering Academy and Society (WSEAS)

    Prof. Tareq Nael Hashem

  38. How can entrepreneurial marketing promote the entrepreneurship culture in an organization: case of banking sector in Jordan

    Article • Innovative Marketing, February 2020, LLC CPC Business Perspectives

    Prof. Tareq Nael Hashem

  39. Customer-focused service management as an approach of enhancing service culture among fast-food chains

    Article • Management Science Letters, January 2020, Growing Science

    Prof. Tareq Nael Hashem

  40. The Role of Visual Merchandise in Changing the Purchase Decision of Shoppers within Retail Stores in Jordan

    Article • Jurnal The Messenger, July 2019, Universitas Semarang

    Prof. Tareq Nael Hashem

  41. The Impact of Knowledge Management on CRM Approaches

    Article • Management and Organizational Studies, April 2019, Sciedu Press

    Prof. Tareq Nael Hashem

  42. The Impact of Strategic Fit on the Marketing Performance of the Industrial Corporations in Jordan

    Article • International Journal of Business and Management, January 2019, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  43. The Extent to which Managers in Jordanian Private Hospitals Perceive the Importance of Marketing Knowledge

    Article • Journal of Quality in Health Care & Economics, January 2019, Medwin Publishers

    Prof. Tareq Nael Hashem

  44. The Impact of Applying the Blue Ocean Strategy on the Achievement of a Competitive Advantage: A Field Study Conducted in the Jordanian Telecommunication Companies

    Article • International Business Research, August 2018, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  45. The Impact of Jordanian Banks Websites’ Quality on Customers’ Satisfaction

    Article • International Journal of Business and Management, July 2018, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  46. Exploring the Gap between the Perceived and Expected Quality Levels of the Health Care Services Provided by Jordanian Dental Clinics

    Article • International Journal of Business and Economic Affairs, April 2018, International Journal of Business and Economic Affairs

    Prof. Tareq Nael Hashem

  47. The Flower of Service Concept and Its Influence on the Customer Satisfaction: Case Study of Jordanian Private Hospitals Sector

    Article • International Journal of Business and Management, January 2018, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  48. Impact of using humor advertisement on airline customers’ mental image

    Article • Innovative Marketing, November 2017, LLC CPC Business Perspectives

    Prof. Tareq Nael Hashem

  49. Call Center Workers Emotional Labor and its Influence on their Performance in Dealing with Senior Citizens in Jordan Telecommunication Companies

    Article • International Business Research, August 2017, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  50. The effect of 5Q model on patient's satisfaction in military hospitals in Jordan

    Article • International Journal of Productivity and Quality Management, January 2017, Inderscience Publishers

    Prof. Tareq Nael Hashem

  51. The effect of 5Q model on patient's satisfaction in military hospitals in Jordan

    Article • International Journal of Productivity and Quality Management, January 2017, Inderscience Publishers

    Prof. Tareq Nael Hashem

  52. The impact of social media on customers’ image for mobiles

    Article • Journal of Advances in Humanities and Social Sciences, October 2016, TAF Publishing

    Prof. Tareq Nael Hashem

  53. The Impact of Corporate Governance on the Quality of Marketing Audit in Jordanian Industrial Public Shareholding Companies

    Article • International Journal of Business Administration, March 2016, Sciedu Press

    Prof. Tareq Nael Hashem

  54. Clothing Consumption Addictive Motives

    Article • Journal of Marketing Management (JMM), January 2016, American Research Institute for Policy Develeopment

    Prof. Tareq Nael Hashem

  55. Attitudes of Customers towards Applying the Marketing Mix in Non-Governmental Organizations (NGOs)

    Article • International Journal of Managerial Studies and Research, January 2016, ARC Publications Pvt Ltd.

    Prof. Tareq Nael Hashem

  56. E-Readiness Impact on Marketing Performance in Electronic Shopping companies

    Article • February 2014, International Institute of Engineers

    Prof. Tareq Nael Hashem

  57. The Influence of Political-Legal Forces on Jordanian Industrial Exports in the Private Sector

    Article • International Journal of Marketing Studies, January 2014, Canadian Center of Science and Education

    Prof. Tareq Nael Hashem

  58. The Impact of Customer Relationship Marketing On Customers' Satisfaction for the Banking Industry in Jordan

    Article • International Journal of Management Cases, January 2012, GSE Research Limited

    Prof. Tareq Nael Hashem