All Stories

  1. The impact of self-congruity (symbolic and functional) on the brand hate

    Article • British Food Journal, November 2018, Emerald

    Dr. Tahir Islam

  2. Predicting the acceptance of MOOCs in a developing country: Application of task-technology fit model, social motivation, and self-determination theory

    Article • Telematics and Informatics, July 2018, Elsevier

    Dr. Tahir Islam

  3. Social comparison, materialism, and compulsive buying based on stimulus-response-model: a comparative study among adolescents and young adults

    Article • International Journal of Advertising and Marketing to Children, April 2018, Emerald

    Dr. Tahir Islam

  4. Determinants of compulsive buying behavior among young adults: The mediating role of materialism

    Article • Journal of Adolescence, December 2017, Elsevier

    Dr. Tahir Islam

  5. Acceptance of social commerce framework in Saudi Arabia

    Article • Telematics and Informatics, December 2017, Elsevier

    Dr. Tahir Islam