All Stories

  1. The moderating role of technology anxiety on brand service quality, brand image and their relation to brand loyalty

    Article • International Journal of Internet Marketing and Advertising, January 2018, Inderscience Publishers

    Ms Syahida Abd Aziz

  2. Technology anxiety: Brand loyalty among the automotive consumers

    Article • Journal of Marketing Management (JMM), January 2016, American Research Institute for Policy Develeopment

    Ms Syahida Abd Aziz