All Stories

  1. Ahimsa and Karma in the Digital Age: Do Religious Aphorisms about Injury and Liability Apply in Cyberspace?

    Article • SSRN Electronic Journal, January 2024, Elsevier

    Professor SYAGNIK BANERJEE

  2. The effect of in-store electronic word of mouth on local competitor spillovers in the quick service restaurant industry

    Article • Electronic Commerce Research, July 2023, Springer Science + Business Media

    Professor SYAGNIK BANERJEE

  3. “Automotive repairs, data accessibility, and privacy and security challenges: A stakeholder analysis and proposed policy solutions”

    Article • Technology in Society, November 2022, Elsevier

    Professor SYAGNIK BANERJEE

  4. Discovering synergies and conflicts in online and offline in-store engagement

    Article • Journal of Marketing Analytics, September 2022, Springer Science + Business Media

    Professor SYAGNIK BANERJEE

  5. Predicting customer poachability from locomotion intelligence

    Article • November 2021, ACM (Association for Computing Machinery)

    Professor SYAGNIK BANERJEE

  6. Facebook and self-regulation: Efficacious proposals – Or ‘smoke-and-mirrors’?

    Article • Technology in Society, November 2021, Elsevier

    Professor SYAGNIK BANERJEE

  7. How does location based marketing affect mobile retail revenues? The complex interplay of delivery tactic, interface mobility and user privacy

    Article • Journal of Business Research, June 2021, Elsevier

    Professor SYAGNIK BANERJEE

  8. Run-of-the-Mill or Avant Garde? Identifying restaurant category positioning and tastemakers from digital geo-location history

    Article • Journal of Business Research, June 2021, Elsevier

    Professor SYAGNIK BANERJEE

  9. Geomarketing and situated consumers

    Article • November 2019, ACM (Association for Computing Machinery)

    Professor SYAGNIK BANERJEE

  10. Geosurveillance, Location Privacy, and Personalization

    Article • Journal of Marketing & Public Policy, July 2019, SAGE Publications

    Professor SYAGNIK BANERJEE

  11. False advertising or slander? Using location based tweets to assess online rating-reliability

    Article • Journal of Business Research, June 2019, Elsevier

    Professor SYAGNIK BANERJEE

  12. Travel and us: the impact of mode share on sentiment using geo-social media and GIS

    Article • Journal of Location Based Services, January 2018, Taylor & Francis

    Professor SYAGNIK BANERJEE

  13. Wearable devices and healthcare: Data sharing and privacy

    Article • The Information Society, December 2017, Taylor & Francis

    Professor SYAGNIK BANERJEE

  14. False Advertising or Slander? Using Location Based Tweets to Assess Online Rating-Reliability

    Article • SSRN Electronic Journal, January 2017, Elsevier

    Professor SYAGNIK BANERJEE

  15. Is IOT a Threat to Consumer Consent? The Perils of Wearable Devicess Health Data Exposure

    Article • SSRN Electronic Journal, January 2017, Elsevier

    Professor SYAGNIK BANERJEE

  16. Mind in eBay, body in Macy’s

    Article • Journal of Research in Interactive Marketing, October 2016, Emerald

    Dr Sy Banerjee, Professor SYAGNIK BANERJEE

  17. The art of mistiming: How interruptions make mobile coupon campaigns effective

    Article • Journal of Direct Data and Digital Marketing Practice, November 2015, Springer Science + Business Media

    Professor SYAGNIK BANERJEE

  18. Genetically Modified Organisms and the U.S. Retail Food Labeling Controversy: Consumer Perceptions, Regulation, and Public Policy

    Article • Business and Society Review, September 2015, Wiley

    Professor SYAGNIK BANERJEE

  19. Assessing Prime-Time for Geotargeting with Mobile Big Data

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Professor SYAGNIK BANERJEE

  20. Assigning Geo-relevance of Sentiments Mined from Location-Based Social Media Posts

    Article • January 2015, Springer Science + Business Media

    Professor SYAGNIK BANERJEE

  21. Mind in eBay, Body in Macyys: Dual Consciousness of Virtuo-Real Consumers

    Article • SSRN Electronic Journal, January 2015, Elsevier

    Professor SYAGNIK BANERJEE

  22. Assessing prime-time for geotargeting with mobile big data

    Article • Journal of Marketing Analytics, August 2013, Springer Science + Business Media

    Professor SYAGNIK BANERJEE

  23. Situated or ubiquitous? A segmentation of mobile e-shoppers

    Article • International Journal of Mobile Communications, January 2013, Inderscience Publishers

    Dr Sy Banerjee, Professor SYAGNIK BANERJEE

  24. Exploring the Robin Hood effect: Moral profiteering motives for purchasing counterfeit products

    Article • Journal of Business Research, October 2012, Elsevier

    Professor SYAGNIK BANERJEE

  25. Location‐based mobile advertisements and gender targeting

    Article • Journal of Research in Interactive Marketing, August 2012, Emerald

    Dr Sy Banerjee, Professor SYAGNIK BANERJEE

  26. Measuring intangible effects of m‐coupon campaigns on non‐redeemers

    Article • Journal of Research in Interactive Marketing, October 2011, Emerald

    Dr Sy Banerjee, Professor SYAGNIK BANERJEE

  27. Enhancing mobile coupon redemption in fast food campaigns

    Article • Journal of Research in Interactive Marketing, June 2010, Emerald

    Dr Sy Banerjee, Professor SYAGNIK BANERJEE