All Stories

  1. Trialogue on Facebook pages of grocery stores: Customer engagement or customer enragement?

    Article • Journal of Marketing Communications, June 2018, Taylor & Francis

    Swaleha Peeroo, Dr Brian Jones

  2. Customers' reactions to the presence of retailers on Facebook

    Article • International Journal of Retail & Distribution Management, December 2017, Emerald

    Dr Brian Jones, Swaleha Peeroo