Indian Institute of Management Ahmedabad
India
Business & Management
Article • Vikalpa The Journal for Decision Makers, December 2019, SAGE Publications
Dr. shigufta h uzma, Dr. Suvendu Kumar Pratihari
Article • Social Responsibility Journal, May 2019, Emerald
Dr. Suvendu Kumar Pratihari
Article • The International Journal of Bank Marketing, June 2018, Emerald
Article • Journal of Product & Brand Management, February 2018, Emerald
Dr. Suvendu Kumar Pratihari, Dr. shigufta h uzma