All Stories

  1. Motivating resellers of the international brand in competitive markets

    Article • Qualitative Market Research An International Journal, August 2020, Emerald

    Dr Suraksha Gupta

  2. Brand-reseller representative relationship for enablement: a research agenda

    Article • Qualitative Market Research An International Journal, June 2020, Emerald

    Dr Suraksha Gupta

  3. Innovation in Sustainability Initiatives through Reverse Channels

    Article • Journal of Business-to-Business Marketing, May 2019, Taylor & Francis

    Dr Suraksha Gupta

  4. Enhancing Brand Equity Through Sustainability: Waste Recycling

    Article • Thunderbird International Business Review, June 2015, Wiley

    Dr Suraksha Gupta

  5. A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands

    Article • Thunderbird International Business Review, June 2015, Wiley

    Dr Suraksha Gupta

  6. The effect of digital signage on shoppers' behavior: The role of the evoked experience

    Article • Journal of Business Research, November 2014, Elsevier

    Dr Suraksha Gupta

  7. Business sustainability through successful integration of marketing and operations

    Article • Industrial Marketing Management, January 2014, Elsevier

    Dr Suraksha Gupta

  8. Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire

    Article • The Marketing Review, December 2013, Westburn Publishers

    Dr Suraksha Gupta

  9. Sustainability as corporate culture of a brand for superior performance

    Article • Journal of World Business, July 2013, Elsevier

    Dr Suraksha Gupta

  10. Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

    Article • Journal of World Business, July 2013, Elsevier

    Dr Suraksha Gupta

  11. Embedding knowledge and value of a brand into sustainability for differentiation

    Article • Journal of World Business, July 2013, Elsevier

    Dr Suraksha Gupta

  12. Marketing innovation: a resource‐based view of international and local firms

    Article • Marketing Intelligence & Planning, March 2013, Emerald

    Dr Suraksha Gupta

  13. Nation Branding: Issues, Insights and Impacts

    Article • Corporate Reputation Review, February 2013, Springer Science + Business Media

    Dr Suraksha Gupta

  14. Investigating the implications of business and culture on the behaviour of customers of international firms

    Article • Industrial Marketing Management, January 2011, Elsevier

    Dr Suraksha Gupta

  15. Transfer of brand knowledge in business‐to‐business markets: a qualitative study

    Article • Journal of Business and Industrial Marketing, June 2010, Emerald

    Dr Suraksha Gupta

  16. EU enlargement: a case study of branding standardisation

    Article • EuroMed Journal of Business, July 2008, Emerald

    Dr Suraksha Gupta

  17. The expanding role of intangible assets of the brand

    Article • Management Decision, June 2008, Emerald

    Dr Suraksha Gupta

  18. The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers

    Article • Marketing Intelligence & Planning, June 2008, Emerald

    Dr Suraksha Gupta