All Stories

  1. Brand Hong Kong city to young consumers

    Article • Qualitative Market Research An International Journal, April 2025, Emerald

    Sunny Sui-kwong Lam

  2. Elucidating the Contribution of Creative Communications and Social Media Uses to Older People’s Healthy and Active Ageing through Community-Based Interventions and Age-Friendly Interface Design of Mobile Instant Messaging Application

    Article • January 2025, Springer Science + Business Media

    Sunny Sui-kwong Lam

  3. Self-regulated leisure sports for health and well-being: learning from Harbour Runners’ community-based interventions and motivations through Instagram communications during the COVID-19 pandemic

    Article • World Leisure Journal, July 2024, Taylor & Francis

    Sunny Sui-kwong Lam

  4. Running Community Solidarity and Well-Being Motivated by Instagram Multimodal Communications Under the COVID-19 Pandemic

    Article • January 2021, Springer Science + Business Media

    Sunny Sui-kwong Lam

  5. Emotions in Advertising: How Emotions Affect Creativity and Communication

    Article • June 2019, Springer Science + Business Media

    Sunny Sui-kwong Lam

  6. Locality and Local Identity Discourses in Post-handover Hong Kong Brand Advertisements

    Article • June 2019, Springer Science + Business Media

    Sunny Sui-kwong Lam

  7. Viral Marketing in Political Communication: Case Study of John Tsang’s Campaign in the 2017 Hong Kong Chief Executive Election

    Article • June 2019, Springer Science + Business Media

    Sunny Sui-kwong Lam

  8. ICT's impact on family solidarity and upward mobility in translocal China

    Article • Asian Journal of Communication, June 2013, Taylor & Francis

    Sunny Sui-kwong Lam

  9. ‘Global corporate cultural capital’ as a drag on glocalization: Disneyland’s promotion of the Halloween Festival

    Article • Media Culture & Society, July 2010, SAGE Publications

    Sunny Sui-kwong Lam

  10. Wicked cities

    Article • Futures, December 1998, Elsevier

    Sunny Sui-kwong Lam