All Stories

  1. Competitive Strategies for Brick-and-Mortar Stores to Counter “Showrooming”

    Article • Management Science, July 2017, INFORMS

    Subodha Kumar

  2. Managing Retail Budget Allocation between Store Labor and Marketing Activities

    Article • Production and Operations Management, June 2017, Wiley

    Subodha Kumar

  3. Understanding Voluntary Knowledge Provision and Content Contribution Through a Social-Media-Based Prediction Market: A Field Experiment

    Article • Information Systems Research, April 2017, INFORMS

    Liangfei Qiu, Subodha Kumar

  4. Optimizing Performance-Based Internet Advertisement Campaigns

    Article • Operations Research, December 2016, INFORMS

    Subodha Kumar

  5. When Being Hot Is Not Cool: Monitoring Hot Lists for Information Security

    Article • Information Systems Research, November 2016, INFORMS

    Subodha Kumar

  6. Managing Co-Creation in Information Technology Projects: A Differential Games Approach

    Article • Information Systems Research, July 2016, INFORMS

    Subodha Kumar

  7. Sustainability of Healthcare Information Exchanges: A Game-Theoretic Approach

    Article • Information Systems Research, June 2016, INFORMS

    Subodha Kumar

  8. Data Quality of Query Results with Generalized Selection Conditions

    Article • Operations Research, February 2013, INFORMS

    Subodha Kumar

  9. To Show or Not Show: Using User Profiling to Manage Internet Advertisement Campaigns at Chitika

    Article • INFORMS Journal on Applied Analytics, October 2012, INFORMS

    Subodha Kumar

  10. Advertising Strategies in Electronic Retailing: A Differential Games Approach

    Article • Information Systems Research, September 2012, INFORMS

    Subodha Kumar

  11. Reassessing Data Quality for Information Products

    Article • Management Science, December 2010, INFORMS

    Subodha Kumar

  12. A Comparison of Pair Versus Solo Programming Under Different Objectives: An Analytical Approach

    Article • Information Systems Research, March 2008, INFORMS

    Subodha Kumar