Gautam Buddha University
Lecturer, Business & Management
Improving unsustainable livelihood through marketing interventions
The Journal of Management Development
Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability
International Journal of Online Marketing
Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings
Development in Practice
Effect of product category on promotional choice: comparative study of discounts and fr...
Management Research News
Relative position of resale value as a decision variable in a car purchase: a Thurstone...
International Journal of Electric and Hybrid Vehicles
Entertainment and Economic Contributions of the Indian Hindi Movie Industry