All Stories

  1. Improving unsustainable livelihood through marketing interventions

    Article • The Journal of Management Development, February 2014, Emerald

    subhojit Banerjee

  2. Incentives & Freebies as a Moderator for Opt-In E-Mail Acceptability

    Article • International Journal of Online Marketing, January 2012, IGI Global

    subhojit Banerjee

  3. Project ‘RAMBO’: an initiative to improve rickshaw pullers’ earnings

    Article • Development in Practice, January 2010, Taylor & Francis

    subhojit Banerjee

  4. Effect of product category on promotional choice: comparative study of discounts and freebies

    Article • Management Research News, January 2009, Emerald

    subhojit Banerjee

  5. Relative position of resale value as a decision variable in a car purchase: a Thurstone Case V analysis of a multiattribute car purchase decision model in India

    Article • International Journal of Electric and Hybrid Vehicles, January 2009, Inderscience Publishers

    subhojit Banerjee

  6. Entertainment and Economic Contributions of the Indian Hindi Movie Industry

    Article • Edward Elgar Publishing

    subhojit Banerjee