All Stories

  1. Feed People First

    Article • Journal of Service Research, November 2017, SAGE Publications

    Steve Baron

  2. Fresh thinking in services marketing: contemporary, cutting-edge and creative thoughts

    Article • Journal of Services Marketing, September 2015, Emerald

    Steve Baron

  3. Bridging the academia-practitioner divide: the case of “service theater”

    Article • Journal of Services Marketing, October 2014, Emerald

    Professor Aidan N Daly, Steve Baron

  4. Marketing Managers' Perceptions of Value Cocreation

    Article • Service Science, March 2013, INFORMS

    Mr george Efstathiadis, Steve Baron