All Stories

  1. Selling Painful Yet Pleasurable Service Offerings

    Article • Journal of Service Research, April 2018, SAGE Publications

    Dr. Stephanie Q Liu

  2. The influence of a “green” loyalty program on service encounter satisfaction

    Article • Journal of Services Marketing, September 2016, Emerald

    Dr. Stephanie Q Liu

  3. Effective Communication Strategies for Store Remodeling

    Article • Cornell Hospitality Quarterly, July 2016, SAGE Publications

    Dr. Stephanie Q Liu

  4. Using Comparative Advertising to Promote Technology-Based Hospitality Services

    Article • Cornell Hospitality Quarterly, March 2016, SAGE Publications

    Dr. Stephanie Q Liu

  5. Ethnic dining: Need to belong, need to be unique, and menu offering

    Article • International Journal of Hospitality Management, August 2015, Elsevier

    Dr. Stephanie Q Liu

  6. "I Want to Help" versus "I Am Just Mad": How Affective Commitment Influences Customer Feedback Decisions

    Article • Cornell Hospitality Quarterly, February 2015, SAGE Publications

    Dr. Stephanie Q Liu