All Stories

  1. Redefining Social Marketing: Beyond Behaviour Change
  2. Transformative Subsistence Entrepreneurship: A Study in India
  3. Introduction to a special section on subsistence marketplaces: moving bottom-up from marketplace insights to managerial implications
  4. Understanding poverty and promoting poverty alleviation through transformative consumer research
  5. Marketing Interactions in Subsistence Marketplaces: A Bottom-Up Approach to Designing Public Policy
  6. Product Development for the BoP: Insights on Concept and Prototype Development from University-Based Student Projects in India
  7. Understanding consumption and entrepreneurship in subsistence marketplaces
  8. Exploratory navigation and salesperson performance: Investigating selected antecedents and boundary conditions in high-technology and financial services contexts
  9. Designing Marketplace Literacy Education in Resource-Constrained Contexts: Implications for Public Policy and Marketing
  10. Marketing in subsistence marketplaces: consumption and entrepreneurship in a South Indian context
  11. Marketing in Subsistence Marketplaces
  12. Marketing in Subsistence Markets: Innovation through Decentralization and Externalization