All Stories

  1. The ethical thread: AI’s role in the tapestry of fashion

    Article • AI & Society, January 2025, Springer Science + Business Media

    Dr Srikant Manchiraju

  2. Regulatory Focus, Family–-Work Interface, and Adult Life Success

    Article • Journal of Adult Development, August 2022, Springer Science + Business Media

    Dr Srikant Manchiraju

  3. Exploring the Relationship Between Loneliness, Materialism, and Life Satisfaction in a Western Context: the Moderating Role of Gender

    Article • Studies in Business and Economics, August 2021, De Gruyter

    Dr Srikant Manchiraju

  4. Psychometric evaluation of the Ryff’s Scale of psychological wellbeing in self-identified American entrepreneurs

    Article • Journal of Business Venturing Insights, November 2020, Elsevier

    Dr Srikant Manchiraju

  5. “I want to be beautiful and rich”: Consumer culture ideals internalization and their influence on fashion consumption

    Article • Journal of Global Fashion Marketing, August 2020, Taylor & Francis

    Dr Srikant Manchiraju

  6. Crafting effective messages to enhance safe infant sleep

    Article • Journal of the American Association of Nurse Practitioners, February 2020, Wolters Kluwer Health

    Dr Srikant Manchiraju

  7. New measure of consumer well-being for Indian car users

    Article • Ekonomski pregled, January 2020, Croatian Economic Association

    Dr Srikant Manchiraju

  8. Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market

    Article • Journal of International Consumer Marketing, November 2019, Taylor & Francis

    Dr Srikant Manchiraju

  9. What's in the Box? Investigation of Beauty Subscription Box Retail Services

    Article • Journal of Family and Consumer Sciences, August 2019, Wiley

    Dr Srikant Manchiraju

  10. Baby Box Distributions: Public Health Benefit or Concern?

    Article • Public Health Reports, May 2019, SAGE Publications

    Dr Srikant Manchiraju

  11. The Compulsive Online Shopping Scale (COSS): Development and Validation Using Panel Data

    Article • International Journal of Mental Health and Addiction, May 2016, Springer Science + Business Media

    Dr Srikant Manchiraju

  12. Predicting environmentally responsible apparel consumption behavior of future apparel industry professionals: The role of environmental apparel knowledge, environmentalism and materialism

    Article • Journal of Global Fashion Marketing, March 2016, Taylor & Francis

    Dr Srikant Manchiraju

  13. What is materialism? Testing two dominant perspectives on materialism in the marketing literature

    Article • Management & Marketing, September 2015, De Gruyter

    Dr Srikant Manchiraju

  14. A study of interaction of materialism and money attitude and its impact on car purchase

    Article • Management & Marketing, January 2015, De Gruyter

    Dr Srikant Manchiraju

  15. Personal values and ethical fashion consumption

    Article • Journal of Fashion Marketing and Management An International Journal, July 2014, Emerald

    Dr Srikant Manchiraju

  16. Consumer adoption of online collaborative customer co‐design

    Article • Journal of Research in Interactive Marketing, August 2012, Emerald

    Dr Srikant Manchiraju