All Stories

  1. Selling your product through competitors’ outlets

    Article • Marketing Science, January 2018, INFORMS

    Professor Sridhar Moorthy, Shervin Shahrokhi Tehrani

  2. Advertiser Prominence Effects in Search Advertising

    Article • Management Science, March 2017, INFORMS

    Professor Sridhar Moorthy

  3. Can Brand Extension Signal Product Quality?

    Article • Marketing Science, September 2012, INFORMS

    Professor Sridhar Moorthy

  4. Commentaries and Reply to “Can Brand Extension Signal Product Quality?” by Sridhar Moorthy

    Article • Marketing Science, September 2012, INFORMS

    Professor Sridhar Moorthy, birger wernerfelt

  5. Measuring Brand Value in an Equilibrium Framework

    Article • Marketing Science, January 2009, INFORMS

    Professor Sridhar Moorthy, Avi Goldfarb