All Stories

  1. BEHAVIOURAL AND DECISION-MAKING DETERMINANTS OF ONLINE FASHION APPAREL PURCHASE DECISIONS AMONG WORKING WOMEN: EVIDENCE FROM VARIOUS CITIES

    Article • RCHUB JOURNAL OF CONTEMPORARY TRENDS IN MANAGEMENT COMMERCE AND ECONOMICS (JCMCE), May 2026, RCHUB Publisher

    Sridevi J

  2. Exploring the Synergy of AI and Blockchain in Insurance: A Bibliometric Mapping and Analysis of Research Trends

    Article • South Eastern European Journal of Public Health, November 2024, Uphills Publishers LLC

    Sridevi J

  3. The Power Of Employee Engagement: Unlocking The Full Potential Of Workforce –In Electronic Industry Of Tamil Nadu

    Article • November 2024, Green Publication

    Sridevi J

  4. The Implications of the Covid-19 Pandemic on HRM Practices in Indian Manufacturing Industry

    Article • January 2024, Atlantis Press

    Sridevi J

  5. The Influence of Behavioral Finance on Decisions about Stock Market Investments

    Article • January 2024, Atlantis Press

    Sridevi J

  6. The Power of Employee Engagement: Unlocking the Full Potential of workforce – In Electronic Industry of Tamil Nadu

    Article • January 2024, Atlantis Press

    Sridevi J

  7. Covid-19 - Pushes Marketers To Sell Differently To Global Millennials In Emerging Markets

    Article • Journal of Pharmaceutical Negative Results, January 2023, SynthesisHub Advance Scientific Research

    Sridevi J

  8. Influence of social issues, CSR and Customer Perceived Value in Marketing

    Article • January 2023, American Institute of Physics

    Dr Niranjini N, Sridevi J

  9. online tools

    Article • January 2023, American Institute of Physics

    Sridevi J

  10. A study on influence of customer’s preference and brand reputation through corporate social responsibility – A overview on Indian banking sector

    Article • January 2023, American Institute of Physics

    Sridevi J

  11. Service quality models: A review with respect to fast food restaurants

    Article • January 2023, BOHR Publishers

    Sridevi J

  12. A STUDY ON EFFECT OF LEADERSHIP STYLES ON ORGANISATIONAL CULTURE OVER FIRM PERFORMANCE IN MNC, CHENNNAI

    Article • Strad Research, January 2021, CrossRef Test Account

    Sridevi J

  13. FACTORS THAT INFLUENCE THE CONSUMER BUYING BEHAVIOR OF PURCHASING SPORTS INSTRUMENTS THROUGH ONLINE

    Article • Strad Research, November 2020, Engineering Skill Development

    Sridevi J

  14. Effectiveness of Celebrity Advertisement on Select FMCG – An Empirical Study

    Article • Procedia Economics and Finance, January 2014, Elsevier

    Sridevi J

  15. Knowledge management: an overview & its impact on software industry

    Article • January 2007, the Institution of Engineering and Technology (the IET)

    Dr Arti Chandani, Sridevi J