All Stories

  1. Optimal Prototyping with Noisy Measurements

    Article • Manufacturing & Service Operations Management, November 2024, INFORMS

    Sreekumar Bhaskaran

  2. Compatibility and Information Asymmetry in Online Matching Platforms

    Article • Management Science, January 2024, INFORMS

    Sreekumar Bhaskaran

  3. The strategic drivers of drop-shipping and retail store sales for seasonal products

    Article • Journal of Retailing, September 2021, Elsevier

    Sreekumar Bhaskaran

  4. Sequential Product Development and Introduction by Cash-Constrained Start-Ups

    Article • Manufacturing & Service Operations Management, October 2020, INFORMS

    Sreekumar Bhaskaran

  5. An Analysis of Search and Authentication Strategies for Online Matching Platforms

    Article • Management Science, February 2019, INFORMS

    Sreekumar Bhaskaran

  6. An Economic Analysis of Customer Co-design

    Article • Information Systems Research, December 2018, INFORMS

    Sreekumar Bhaskaran

  7. Implications of Channel Structure and Operational Mode Upon a Manufacturer's Durability Choice

    Article • Production and Operations Management, January 2015, Wiley

    Professor Stephen M Gilbert, Sreekumar Bhaskaran

  8. Consumer Mental Accounts and Implications to Selling Base Products and Add-ons

    Article • Marketing Science, September 2012, INFORMS

    Sreekumar Bhaskaran

  9. A Dynamic Inventory Model with the Right of Refusal

    Article • Management Science, December 2010, INFORMS

    Sreekumar Bhaskaran

  10. Managing Technology Selection and Development Risk in Competitive Environments

    Article • Production and Operations Management, September 2010, Wiley

    Sreekumar Bhaskaran

  11. Implications of Channel Structure for Leasing or Selling Durable Goods

    Article • Marketing Science, September 2009, INFORMS

    Professor Stephen M Gilbert, Sreekumar Bhaskaran

  12. Effort, Revenue, and Cost Sharing Mechanisms for Collaborative New Product Development

    Article • Management Science, July 2009, INFORMS

    Sreekumar Bhaskaran

  13. Selling and Leasing Strategies for Durable Goods with Complementary Products

    Article • Management Science, August 2005, INFORMS

    Sreekumar Bhaskaran