All Stories

  1. Developing relationships with school customers: the role of market orientation

    Article • The International Journal of Educational Management, September 2017, Emerald

    Sonja Poole

  2. Transfer of marketing knowledge to Catholic primary schools

    Article • International Journal of Nonprofit and Voluntary Sector Marketing, May 2017, Wiley

    Sonja Poole

  3. What’s love got to do with it? Investigating consumer commitment in health care

    Article • Health Marketing Quarterly, April 2017, Taylor & Francis

    Sonja Poole

  4. Does branding impact student recruitment: a critical evaluation

    Article • Journal of Marketing for HIGHER EDUCATION, January 2014, Taylor & Francis

    Sonja Poole