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  1. The Link Between Sales Promotion’s Benefits and Consumers Perception: A Comparative Study Between Rural and Urban Consumers

    Article • Global Business Review, April 2019, SAGE Publications

    Somesh Kumar Sinha

  2. Impact of Sales Promotion’s Benefits on Brand Equity: An Empirical Investigation

    Article • Global Business Review, September 2018, SAGE Publications

    Somesh Kumar Sinha