All Stories

  1. Research contributions in interpretivist marketing and consumer research studies: A kaleidoscopic framework

    Article • Marketing Theory, September 2023, SAGE Publications

    Dr Sofia Ulver

  2. The empty body: exploring the destabilised brand of a racialised space

    Article • Journal of Marketing Management, August 2023, Taylor & Francis

    Dr Sofia Ulver

  3. Tourism memories – a collaborative reflection on inclusion and exclusion

    Article • Tourism Recreation Research, May 2023, Taylor & Francis

    Dr Sofia Ulver

  4. PLANT VERSUS COW: Conflict Framing in the Ant/Agonistic Relegitimization of a Market

    Article • Journal of Macromarketing, March 2022, SAGE Publications

    Dr Sofia Ulver

  5. The conflict market: Polarizing consumer culture(s) in counter-democracy

    Article • Journal of Consumer Culture, August 2021, SAGE Publications

    Dr Sofia Ulver

  6. Tickling tensions: Gazing into the parallax gap of the multicultural imaginary

    Article • Marketing Theory, May 2021, SAGE Publications

    Dr Sofia Ulver

  7. Comparing Preferences towards Multiracial Advertising in Sweden and the US-Exploration through Eye-Tracking

    Article • Genealogy, November 2020, MDPI AG

    Dr Sofia Ulver

  8. Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017

    Article • Genealogy, October 2020, MDPI AG

    Dr Sofia Ulver

  9. Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing

    Article • Journal of Marketing & Public Policy, August 2020, SAGE Publications

    Dr Sofia Ulver

  10. From Mundane to Socially Significant Consumption: An Analysis of How Foodie Identity Work Spurs Market Formation

    Article • Journal of Macromarketing, January 2019, SAGE Publications

    Dr Sofia Ulver

  11. Masculinising domesticity: an investigation of men’s domestic foodwork

    Article • Journal of Marketing Management, September 2015, Taylor & Francis

    Dr Sofia Ulver

  12. The consumer experience of status transformation

    Article • European Journal of Marketing, May 2014, Emerald

    Professor Jacob Ostberg, Dr Sofia Ulver

  13. The new work ethics of consumption and the paradox of mundane brand resistance

    Article • Journal of Consumer Culture, July 2011, SAGE Publications

    Dr Sofia Ulver