All Stories

  1. Family business

    Article • EuroMed Journal of Business, July 2016, Emerald

    Dr Simona D'Antone

  2. Brand Iconicity vs. Anti-Consumption Well-Being Concerns: The Nutella Palm Oil Conflict

    Article • Journal of Consumer Affairs, March 2016, Wiley

    Dr Simona D'Antone

  3. Consumer learning of brand origin and effects on brand image

    Article • International Marketing Review, November 2015, Emerald

    Dr Simona D'Antone