All Stories

  1. Understanding consumers’ intention to switch to electric motorcycles: a transaction cost economics perspective
  2. Consumer Intention toward Bringing Your Own Shopping Bags in Taiwan: An Application of Ethics Perspective and Theory of Planned Behavior
  3. Tie strength, green expertise, and interpersonal influences on the purchase of organic food in an emerging market
  4. The Influence of Green Viral Communications on Green Purchase Intentions: The Mediating Role of Consumers’ Susceptibility to Interpersonal Influences
  5. Exploring the Effects of Anticounterfeiting Strategies on Customer Values and Loyalty