All Stories

  1. Shopper Deal Seeking Across Channels: An Updated View

    Article • The Journal of Marketing Theory and Practice, April 2019, Taylor & Francis

    Dr sharon E Beatty

  2. Emotional Convergence in Service Relationships

    Article • Journal of Service Research, February 2017, SAGE Publications

    Dr sharon E Beatty

  3. Employees’ Emotional Reactions to Customer Deal Requests

    Article • The Journal of Marketing Theory and Practice, March 2016, Taylor & Francis

    Dr sharon E Beatty

  4. Frontline Service Employee Compliance With Customer Special Requests

    Article • Journal of Service Research, December 2015, SAGE Publications

    Dr sharon E Beatty

  5. The Effect of Online versus Offline Retailer-Brand Image Incongruity on the Flow Experience

    Article • The Journal of Marketing Theory and Practice, July 2015, Taylor & Francis

    Dr sharon E Beatty

  6. Mother-adolescent daughter identity interplay processes

    Article • Journal of Consumer Marketing, June 2015, Emerald

    Dr sharon E Beatty

  7. Measuring client-based corporate reputation in B2B professional services: scale development and validation

    Article • Journal of Services Marketing, May 2015, Emerald

    Dr sharon E Beatty

  8. Social Store Identity and Adolescent Females’ Store Attitudes and Behaviors

    Article • The Journal of Marketing Theory and Practice, January 2015, Taylor & Francis

    Dr sharon E Beatty

  9. Identifying the Sources of Consumer Worry in Service Settings: A Critical Incident Study

    Article • January 2015, Springer Science + Business Media

    Dr sharon E Beatty

  10. Improving Value Ratings: An Assessment of the Rank-Then-Rate Approach

    Article • December 2014, Springer Science + Business Media

    Dr sharon E Beatty

  11. Customer Bargaining in Retail Settings: Employee Perspectives

    Article • October 2014, Springer Science + Business Media

    Dr sharon E Beatty

  12. Why Customers Stay in Relationships: The Lock-in Factors

    Article • October 2014, Springer Science + Business Media

    Dr sharon E Beatty

  13. A Generalized Multidimensional Scale for Measuring Customer Engagement

    Article • The Journal of Marketing Theory and Practice, October 2014, Taylor & Francis

    Dr sharon E Beatty

  14. The Impact of Service Characteristics on the Switching Costs–Customer Loyalty Link

    Article • Journal of Retailing, June 2014, Elsevier

    Dr sharon E Beatty

  15. Understanding Customer Bargaining in Retail Stores: A Customer Perspective

    Article • The Journal of Marketing Theory and Practice, February 2014, Taylor & Francis

    Dr sharon E Beatty

  16. Customer-Based Corporate Reputation Survey

    Article • January 2014, American Psychological Association (APA)

    Dr sharon E Beatty

  17. A segmentation of adolescent online users and shoppers

    Article • Journal of Services Marketing, August 2013, Emerald

    Dr sharon E Beatty

  18. Employees' Decision Making in the Face of Customers' Fuzzy Return Requests

    Article • Journal of Marketing, November 2012, American Marketing Association (AMA)

    Dr sharon E Beatty

  19. Feeling The Urge: Affect in Impulsive and Compulsive Buying

    Article • The Journal of Marketing Theory and Practice, October 2012, Taylor & Francis

    Dr sharon E Beatty

  20. Why Customers Feel Locked Into Relationships: Using Qualitative Research to Uncover The Lock-in Factors

    Article • The Journal of Marketing Theory and Practice, October 2012, Taylor & Francis

    Dr sharon E Beatty

  21. Impact of Customer-based Corporate Reputation on Non-monetary and Monetary Outcomes: The Roles of Commitment and Service Context Risk

    Article • British Journal of Management, September 2012, Wiley

    Dr sharon E Beatty

  22. Customer Engagement: Exploring Customer Relationships Beyond Purchase

    Article • The Journal of Marketing Theory and Practice, April 2012, Taylor & Francis

    Dr sharon E Beatty

  23. A model of adolescents' online consumer self-efficacy (OCSE)

    Article • Journal of Business Research, October 2011, Elsevier

    Dr sharon E Beatty

  24. Culture and age as moderators in the corporate reputation and loyalty relationship

    Article • Journal of Business Research, September 2011, Elsevier

    Dr sharon E Beatty

  25. Factors affecting couples' decisions to jointly shop

    Article • Journal of Business Research, July 2011, Elsevier

    Dr sharon E Beatty

  26. Emotions, store-environmental cues, store-choice criteria, and marketing outcomes

    Article • Journal of Business Research, July 2011, Elsevier

    Dr sharon E Beatty

  27. Anticipating a service experience

    Article • Journal of Business Research, June 2011, Elsevier

    Dr sharon E Beatty

  28. Reflections on discriminant validity: Reexamining the Bove et al. (2009) findings

    Article • Journal of Business Research, May 2011, Elsevier

    Dr sharon E Beatty

  29. Customer-Based Corporate Reputation: Introducing a New Segmentation Criterion

    Article • January 2011, Springer Science + Business Media

    Dr sharon E Beatty

  30. A CIT investigation of other customers' influence in services

    Article • Journal of Services Marketing, August 2010, Emerald

    Dr sharon E Beatty

  31. The customer-based corporate reputation scale: Replication and short form

    Article • Journal of Business Research, October 2009, Elsevier

    Dr sharon E Beatty

  32. Betrayal? Relationship quality implications in service recovery

    Article • Journal of Services Marketing, September 2009, Emerald

    Dr sharon E Beatty

  33. Service worker role in encouraging customer organizational citizenship behaviors

    Article • Journal of Business Research, July 2009, Elsevier

    Dr sharon E Beatty

  34. Congruity's role in website attitude formation

    Article • Journal of Business Research, June 2009, Elsevier

    Dr sharon E Beatty

  35. Examining the Antecedents and Consequences of Corporate Reputation: A Customer Perspective

    Article • British Journal of Management, June 2009, Wiley

    Dr sharon E Beatty

  36. Review and future directions of cross-cultural consumer services research

    Article • Journal of Business Research, March 2008, Elsevier

    Dr sharon E Beatty

  37. Adolescent influence in family purchase decisions: An update and cross-national extension

    Article • Journal of Business Research, November 2007, Elsevier

    Dr sharon E Beatty

  38. A typology of motor vehicle consumers using motives for leasing versus financing

    Article • Journal of Consumer Behaviour, January 2006, Wiley

    Dr sharon E Beatty

  39. The impact of service failure severity on service recovery evaluations andpost‐recovery relationships

    Article • Journal of Services Marketing, March 2004, Emerald

    Dr sharon E Beatty

  40. Signaling the trustworthiness of small online retailers

    Article • Journal of Interactive Marketing, January 2004, Elsevier

    Dr sharon E Beatty

  41. The effects of locational convenience on customer repurchase intentions across service types

    Article • Journal of Services Marketing, December 2003, Emerald

    Dr sharon E Beatty

  42. The product-specific nature of impulse buying tendency

    Article • Journal of Business Research, July 2003, Elsevier

    Dr sharon E Beatty

  43. An empirical examination of automobile lease vs finance motivational processes

    Article • Journal of Consumer Marketing, February 2003, Emerald

    Dr sharon E Beatty

  44. Comparative advertising effectiveness in different national cultures

    Article • Journal of Business Research, November 2002, Elsevier

    Dr sharon E Beatty

  45. Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

    Article • Journal of Business Research, June 2002, Elsevier

    Dr sharon E Beatty

  46. Family structure and influence in family decision making

    Article • Journal of Consumer Marketing, February 2002, Emerald

    Dr sharon E Beatty

  47. The effect of work climate on critical employee and customer outcomes

    Article • International Journal of Service Industry Management, December 2001, Emerald

    Dr sharon E Beatty

  48. Switching barriers and repurchase intentions in services

    Article • Journal of Retailing, June 2000, Elsevier

    Dr sharon E Beatty

  49. Organizational values, work norms, and relational role behaviours: an empirical retail assessment

    Article • The International Review of Retail Distribution and Consumer Research, January 2000, Taylor & Francis

    Dr sharon E Beatty

  50. A relationship customer typology

    Article • Journal of Retailing, December 1999, Elsevier

    Dr sharon E Beatty

  51. Customer benefits and company consequences of customer-salesperson relationships in retailing

    Article • Journal of Retailing, March 1999, Elsevier

    Dr sharon E Beatty

  52. Impulse buying: Modeling its precursors

    Article • Journal of Retailing, June 1998, Elsevier

    Dr sharon E Beatty

  53. Impulse buying: Modeling its precursors

    Article • Journal of Retailing, June 1998, Elsevier

    Dr sharon E Beatty

  54. Development and Validation of the Impulse Buying Tendency Scale

    Article • Psychological Reports, June 1998, SAGE Publications

    Dr sharon E Beatty

  55. Consumer Acquisition Patterns in an Industrializing Country:

    Article • Journal of Global Marketing, October 1996, Taylor & Francis

    Dr sharon E Beatty

  56. Adolescent Influence in Family Decision Making: A Replication with Extension

    Article • Journal of Consumer Research, September 1994, Oxford University Press (OUP)

    Dr sharon E Beatty

  57. Keeping Customers

    Article • Journal of Marketing, April 1994, JSTOR

    Dr sharon E Beatty

  58. Teenager Influence on Family Grocery Purchases

    Article • Journal of Food Products Marketing, February 1994, Taylor & Francis

    Dr sharon E Beatty

  59. Gift-Giving Behaviors in the United States and Japan:

    Article • Journal of International Consumer Marketing, March 1993, Taylor & Francis

    Dr sharon E Beatty

  60. Personal values and gift-giving behaviors: A study across cultures

    Article • Journal of Business Research, March 1991, Elsevier

    Dr sharon E Beatty

  61. Celebrity spokesperson and brand congruence

    Article • Journal of Business Research, September 1990, Elsevier

    Dr sharon E Beatty

  62. Subliminal Stimulation: Some New Data and Interpretation

    Article • Journal of Advertising, October 1989, Taylor & Francis

    Dr sharon E Beatty

  63. Consumer Values in Norway and the United States:

    Article • Journal of International Consumer Marketing, August 1989, Taylor & Francis

    Dr sharon E Beatty

  64. Alternative hierarchies of the attitude-behavior relationship: The impact of brand commitment and habit

    Article • Journal of the Academy of Marketing Science, June 1988, Springer Science + Business Media

    Dr sharon E Beatty

  65. The involvement—commitment model: Theory and implications

    Article • Journal of Business Research, March 1988, Elsevier

    Dr sharon E Beatty

  66. Price Expectation and Price Recall Error: An Empirical Study

    Article • Journal of Consumer Research, December 1987, Oxford University Press (OUP)

    Dr sharon E Beatty

  67. Cognitive Consequences of Legislating Postpurchase Behavior: Growing Up with the Bottle Bill

    Article • Journal of Applied Social Psychology, September 1987, Wiley

    Dr sharon E Beatty

  68. External Search Effort: An Investigation Across Several Product Categories

    Article • Journal of Consumer Research, June 1987, Oxford University Press (OUP)

    Dr sharon E Beatty

  69. Shared organizational values: Measurement and impact upon strategic marketing implementation

    Article • Journal of the Academy of Marketing Science, March 1987, Springer Science + Business Media

    Dr sharon E Beatty

  70. Alternative Measurement Approaches to Consumer Values: The List of Values (LOV) and Values and Life Style (VALS)

    Article • Journal of Consumer Research, December 1986, Oxford University Press (OUP)

    Dr sharon E Beatty

  71. Alternative measurement approaches to consumer values: The list of values and the rokeach value survey

    Article • Psychology and Marketing, January 1985, Wiley

    Dr sharon E Beatty