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  1. Multidimensional Political Marketing Mix Model for Developing Countries: An Empirical Investigation

    Article • Journal of Political Marketing, March 2019, Taylor & Francis

    Dr Tamgid Ahmed Chowdhury, Shahneela Naheed

  2. Word of mouth communication in political marketing: Understanding and managing referrals

    Article • Journal of Marketing Communications, November 2018, Taylor & Francis

    Dr Tamgid Ahmed Chowdhury, Shahneela Naheed