All Stories

  1. Effects of the spectator's emotional attachment to esports players on the sponsoring brand

    Article • Academia Revista Latinoamericana de Administración, November 2024, Emerald

    Sebastian Molinillo

  2. User characteristics influencing use of a bicycle-sharing system integrated into an intermodal transport network in Spain

    Article • International Journal of Sustainable Transportation, February 2019, Taylor & Francis

    FRANCISCO LIEBANA-CABANILLAS, Miguel Ruiz-Montañez, Sebastian Molinillo

  3. A consumer-based brand performance model for assessing brand success

    Article • International Journal of Market Research, March 2018, SAGE Publications

    Sebastian Molinillo

  4. Building Customer Loyalty

    Article • Clothing and Textiles Research Journal, January 2017, SAGE Publications

    Sebastian Molinillo