All Stories

  1. All Eyes on Me: The Influence of the Bourbon Label Design on Consumer Willingness-to-Pay

    Article • Beverages, August 2025, MDPI AG

    Dr. Scott Taylor, Jr.

  2. Hindsight 2020? Assessing consumer-modified dining decision making

    Article • International Hospitality Review, May 2025, Emerald

    Dr. Scott Taylor, Jr.

  3. The Evolution and Impact of Distilled Spirits Regulation in the United States: Considerations for Policymakers and Academia

    Article • Beverages, September 2024, MDPI AG

    Dr. Scott Taylor, Jr.

  4. Cash Rules Everything around Me: Investigating Craft Beer Drinkers Purchase Decisions during Inflationary Period

    Article • Beverages, May 2024, MDPI AG

    Dr. Scott Taylor, Jr.

  5. Nutrition and Nature: Means-End Theory in Crafting Sustainable and Health-Conscious Meal Kit Experiences

    Article • Sustainability, April 2024, MDPI AG

    Dr. Scott Taylor, Jr.

  6. Competition in the Beer Industry—From Pipe Dream to Reality: Exploring the Potential Impacts of Executive Order 14036

    Article • Cornell Hospitality Quarterly, June 2023, SAGE Publications

    Dr. Scott Taylor, Jr.

  7. Do Wine Flaws Really Matter to Wine Consumers’ Intention to Purchase Wine—An Online Study

    Article • Beverages, April 2023, MDPI AG

    Dr. Scott Taylor, Jr.

  8. Expanding the experiential value scale to predict independent restaurant dining intent

    Article • Journal of Hospitality and Tourism Insights, March 2022, Emerald

    Dr. Scott Taylor, Jr.

  9. Do local craft beverages taste better? An investigation into the halo effect

    Article • Journal of Foodservice Business Research, October 2021, Taylor & Francis

    Dr. Scott Taylor, Jr.

  10. The Rise of Craft Distilleries and Their Consumer Segments

    Article • International Journal of Hospitality & Tourism Administration, September 2021, Taylor & Francis

    Dr. Scott Taylor, Jr.

  11. Beer Style Advocacy: Strengthening the Relationship Between Consumers’ Satisfaction and Repurchase Intention

    Article • Journal of Foodservice Business Research, September 2021, Taylor & Francis

    Dr. Scott Taylor, Jr.

  12. Restaurant employee's food safety intervention behaviors

    Article • International Journal of Hospitality Management, April 2021, Elsevier

    Dr. Scott Taylor, Jr.

  13. How the restaurant industry adapted during COVID-19 restrictions

    Article • International Hospitality Review, February 2021, Emerald

    Dr. Scott Taylor, Jr.

  14. The Socially Distant Servicescape

    Article • International Journal of Hospitality Management, October 2020, Elsevier

    Dr. Scott Taylor, Jr.

  15. Campus dining goes mobile: Intentions of college students to adopt a mobile food-ordering app

    Article • Journal of Foodservice Business Research, September 2020, Taylor & Francis

    Dr. Scott Taylor, Jr.

  16. Isn't It Iconic?

    Article • Journal of Foodservice Business Research, August 2020, Taylor & Francis

    Dr. Scott Taylor, Jr.

  17. Will Travel for Beer

    Article • Journal of Destination Marketing & Management, March 2020, Elsevier

    Dr. Scott Taylor, Jr.

  18. Building Consumer Brand Loyalty: An Assessment Of The Microbrewery Taproom Experience

    Article • International Journal of Hospitality & Tourism Administration, January 2020, Taylor & Francis

    Dr. Scott Taylor, Jr.

  19. First-time and repeat tourists’ perceptions of authentic Aruban restaurants: An importance-performance competitor analysis

    Article • Journal of Destination Marketing & Management, December 2019, Elsevier

    Dr. Scott Taylor, Jr.

  20. Assessing Consumer Perceptions of Neolocalism: Making a Case for Microbreweries as Place-Based Brands

    Article • Cornell Hospitality Quarterly, November 2019, SAGE Publications

    Dr. Scott Taylor, Jr.

  21. Share and share alike?

    Article • Journal of Hospitality and Tourism Insights, October 2019, Emerald

    Elizabeth Whalen, Dr. Scott Taylor, Jr.

  22. Increasing experiential value and relationship quality: An investigation of pop-up dining experiences

    Article • International Journal of Hospitality Management, August 2018, Elsevier

    Dr. Scott Taylor, Jr.

  23. Segmenting craft beer drinkers: An analysis of motivations, willingness to pay, and repeat patronage intentions

    Article • International Journal of Hospitality & Tourism Administration, December 2017, Taylor & Francis

    Dr. Scott Taylor, Jr.

  24. Generational Perception and Satisfaction Differences Related to Restaurant Service Environment

    Article • International Journal of Hospitality & Tourism Administration, September 2017, Taylor & Francis

    Dr. Scott Taylor, Jr.