All Stories

  1. Celebrity endorsements and branding strategies: event study from India

    Article • Journal of Product & Brand Management, September 2015, Emerald

    Professor Saravana Jaikumar

  2. Conspicuous consumption and income inequality in an emerging economy: evidence from India

    Article • Marketing Letters, February 2015, Springer Science + Business Media

    Professor Saravana Jaikumar