All Stories

  1. A new frontier: alcohol sponsorship activation through esports

    Article • Marketing Intelligence & Planning, December 2020, Emerald

    Sarah Kelly

  2. The Alcohol–Sport Nexus and How Consumers Are Affected Through Sponsorship

    Article • International Journal of Sport Communication, February 2019, Human Kinetics

    Sarah Kelly

  3. Can alcohol sponsorship be diluted by health messaging?

    Article • Sport in Society, July 2017, Taylor & Francis

    Michael Ireland, Sarah Kelly, Harley Williamson