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All Stories

  1. Refocusing marketing effort to support net-positive social impact

    Article • European Journal of Marketing, September 2024, Emerald

    Dr. Sarah-Louise Mitchell

  2. Avengers assemble: Avenger philanthropy as the new gift opportunity for nonprofit organizations

    Article • Psychology and Marketing, May 2024, Wiley

    Dr. Sarah-Louise Mitchell

  3. Reframing the practice of volunteering as a collective endeavour through a focal brand community

    Article • European Journal of Marketing, May 2023, Emerald

    Dr. Sarah-Louise Mitchell

  4. Rethinking nonprofit service disintermediation through service communication interactions

    Article • Journal of Service Management, April 2022, Emerald

    Dr. Sarah-Louise Mitchell

  5. Telling a different story: How nonprofit organizations reveal strategic purpose through storytelling

    Article • Psychology and Marketing, October 2020, Wiley

    Dr. Sarah-Louise Mitchell

  6. Rethinking non-profit brands through a volunteer lens: time for B2V

    Article • Journal of Marketing Management, September 2020, Taylor & Francis

    Dr. Sarah-Louise Mitchell

  7. Volunteer choice of nonprofit organisation: an integrated framework

    Article • European Journal of Marketing, September 2020, Emerald

    Dr. Sarah-Louise Mitchell

  8. Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations

    Article • Journal of Marketing Management, January 2019, Taylor & Francis

    Dr. Sarah-Louise Mitchell