All Stories

  1. The Influence of Global Brand Distribution on Brand Popularity on Social Media

    Article • Journal of International Marketing, August 2019, SAGE Publications

    Dr Sangkil Moon

  2. Weather Sensitivity Analysis on Grocery Shopping

    Article • International Journal of Market Research, January 2018, SAGE Publications

    Dr Sangkil Moon

  3. The impact of individual differences in weather sensitivity on weather-related purchase intentions

    Article • International Journal of Market Research, January 2018, SAGE Publications

    Dr Sangkil Moon

  4. Cultural and Economic Impacts on Global Cultural Products: Evidence from U.S. Movies

    Article • Journal of International Marketing, September 2016, SAGE Publications

    Dr Sangkil Moon, Himanshu Mishra

  5. Consumers’ pre-launch awareness and preference on movie sales

    Article • European Journal of Marketing, May 2016, Emerald

    Dr Sangkil Moon, Professor Youjae Yi

  6. The impact of text product reviews on sales

    Article • European Journal of Marketing, November 2014, Emerald

    Dr Sangkil Moon