All Stories

  1. Does Gen Z’s gender moderate the effect of celebrity–brand–audience congruence on purchase intent? A case study from Pakistan

    Article • Journal of Marketing Communications, January 2026, Taylor & Francis

    Dr. Sana-ur-Rehman .

  2. Social-marketing as a Tool of Behavioral Change in Youths’ Personal Development

    Article • Journal of Business & Tourism, November 2021, Abdul Wali Khan University Mardan, Pakistan

    Dr. Sana-ur-Rehman .

  3. Investigating moderating role of emotional intelligence among counterproductive work behavior, work interference and negative emotions in development sector of Pakistan

    Article • Management Science Letters, January 2021, Growing Science

    Dr. Sana-ur-Rehman .

  4. New perspective towards Factor Analysis of data collected through Likert Scale.

    Article • Journal of Management Sciences, October 2020, Geist Science, Iqra University

    Dr. Sana-ur-Rehman .

  5. Impact of Financial Aid Branding on Public Perception and Favourability

    Article • International Business Research, October 2017, Canadian Center of Science and Education

    Dr. Sana-ur-Rehman .

  6. Gender Based Utilization of Microfinance: An Empirical Evidence from District Quetta, Pakistan

    Article • International Business Research, September 2016, Canadian Center of Science and Education

    Dr. Sana-ur-Rehman .

  7. Study of Aquatic Fungi and Their Role in Putrefaction of Allochthonous Leaves at Hanna Lake (Balochistan)

    Article • British Microbiology Research Journal, January 2016, Sciencedomain International

    Dr. Sana-ur-Rehman .

  8. Perception of corporate social responsibility among devout and nondevout customers in an Islamic society

    Article • Asian Journal of Business Ethics, October 2015, Springer Science + Business Media

    Dr. Sana-ur-Rehman .

  9. A synthesis approach to investigate and validate carbon sources and sinks of a mega city of developing country

    Article • Environmental Development, October 2012, Elsevier

    Dr. Sana-ur-Rehman .

  10. Corporate social responsibility or cause related marketing? The role of cause specificity of CSR

    Article • Journal of Consumer Marketing, January 2011, Emerald

    Dr. Sana-ur-Rehman .