All Stories

  1. Migration intentions: a sign of a weak nation brand? A multi-group analysis between China and Pakistan

    Article • Journal of Product & Brand Management, April 2020, Emerald

    Dr Salman Yousaf

  2. Lost Destination marketing opportunities due to international sporting boycott

    Article • Annals of Leisure Research, June 2018, Taylor & Francis

    Dr Salman Yousaf

  3. The moderating impact of emotions on customer equity drivers and loyalty intentions

    Article • Asia Pacific Journal of Marketing and Logistics, April 2017, Emerald

    Dr Salman Yousaf

  4. Information agents and cultural differences as determinants of countrys reputation and its subsequent effects on tourism prospects of a country in sustained crises: The case of Pakistan

    Article • Journal Of Vacation Marketing, December 2015, SAGE Publications

    Dr Salman Yousaf

  5. The influence of Investor personality traits on information acquisition and trading behavior: Evidence from Chinese futures exchange

    Article • Personality and Individual Differences, December 2015, Elsevier

    Dr Salman Yousaf, Mr Zia-ur-Rehman Rao, Mr. Muhammad Zubair Tauni

  6. Social identity, collective self esteem and country reputation: the case of Pakistan

    Article • Journal of Product & Brand Management, July 2015, Emerald

    Dr Salman Yousaf

  7. Political marketing in Pakistan: exaggerated promises, delusive claims, marketable development projects and change advocacy

    Article • Journal of Public Affairs, April 2015, Wiley

    Dr Salman Yousaf

  8. Promotion mix management: A consumer focused Islamic perspective†

    Article • Journal of Marketing Communications, April 2014, Taylor & Francis

    Dr Salman Yousaf

  9. Branding Pakistan as a “Sufi” country: the role of religion in developing a nation's brand

    Article • Journal of Place Management and Development, March 2014, Emerald

    Dr Salman Yousaf

  10. The Need for New Service Innovation in Halal Marketing

    Article • Indian Journal of Marketing, February 2014, Associated Management Consultants, PVT., Ltd.

    Dr Salman Yousaf

  11. Evaluating the influences of religiosity and product involvement level on the consumers

    Article • Journal of Islamic Marketing, June 2013, Emerald

    Dr Salman Yousaf

  12. Profiling Consumer Behavior in the Context of Involvement Level and Demographic Factors: Evidence of Within-Country Differences From a Developing Economy

    Article • Journal of Global Marketing, February 2013, Taylor & Francis

    Dr Salman Yousaf