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All Stories

  1. Measuring impact of Word of Mouth messages on social media.

    Article • Journal of Creative Communications, September 2017, SAGE Publications

    Dr Ruppal Walia Sharma

  2. Developing a Model for Studying the Antecedents and Effects of Word of Mouth (WoM) and e-WoM Marketing Based on Literature Review

    Article • Jindal Journal of Business Research, June 2017, SAGE Publications

    Dr Ruppal Walia Sharma

  3. Communicating across age groups

    Article • International Journal of Advertising and Marketing to Children, August 2015, Emerald

    Dr Ruppal Walia Sharma

  4. A Planning framework for marketing to children

    Article • International Journal of Advertising and Marketing to Children, August 2009, Emerald

    Dr Ruppal Walia Sharma