All Stories

  1. Establishing a model of low-carbon tour promotion for use by travel agencies from the perspective of shared value theory

    Article • Tourism Management Perspectives, January 2021, Elsevier

    Professor Rong-Da Austin Liang

  2. Agritourism: experience design, activities, and revisit intention

    Article • Tourism Review, June 2020, Emerald

    Professor Rong-Da Austin Liang

  3. Why do consumers buy organic food? Results from an S–O–R model

    Article • Asia Pacific Journal of Marketing and Logistics, April 2020, Emerald

    Professor Rong-Da Austin Liang

  4. Case studies on co-branding and farm tourism: Best match between farm image and experience activities

    Article • Journal of Hospitality and Tourism Management, March 2020, Elsevier

    Professor Rong-Da Austin Liang

  5. The effects of relative and referent thinking on tourism product design

    Article • Tourism Management, August 2019, Elsevier

    Professor Rong-Da Austin Liang

  6. Assessing the effect of organic-food short storytelling on consumer response

    Article • Service Industries Journal, September 2017, Taylor & Francis

    Professor Rong-Da Austin Liang

  7. Considering the role of agritourism co-creation from a service-dominant logic perspective

    Article • Tourism Management, August 2017, Elsevier

    Professor Rong-Da Austin Liang

  8. The effect of sales promotions on consumers’ organic food response

    Article • British Food Journal, June 2017, Emerald

    Professor Rong-Da Austin Liang

  9. Predicting intentions to purchase organic food: the moderating effects of organic food prices

    Article • British Food Journal, January 2016, Emerald

    Professor Rong-Da Austin Liang

  10. The Effects of Product Placement and Television Drama Types on the Consumer Responses of College Students

    Article • Asia Pacific Journal of Tourism Research, October 2014, Taylor & Francis

    Professor Rong-Da Austin Liang

  11. Enthusiastically consuming organic food

    Article • Internet Research, September 2014, Emerald

    Professor Rong-Da Austin Liang

  12. Assessing the impact of co-branding of island destination and tourism activities on tourists’ reactions

    Article • Current Issues in Tourism, August 2014, Taylor & Francis

    Professor Rong-Da Austin Liang

  13. The Impact of Product Placement Strategy on the Placement Communication Effect: The Case of a Full-Service Restaurant

    Article • Journal of Hospitality Marketing & Management, February 2014, Taylor & Francis

    Professor Rong-Da Austin Liang

  14. The influence of service orientation and interaction orientation on consumer identification

    Article • Service Industries Journal, February 2014, Taylor & Francis

    Professor Rong-Da Austin Liang

  15. Exploring consumers’ bidding results based on starting price, number of bidders and promotion programs

    Article • International Journal of Hospitality Management, February 2014, Elsevier

    Professor Rong-Da Austin Liang

  16. The role of sunk costs in online consumer decision-making

    Article • Electronic Commerce Research and Applications, January 2014, Elsevier

    Professor Rong-Da Austin Liang

  17. The Influence of Food Expenditure on Tourist Response to Festival Tourism: Expenditure Perspective

    Article • International Journal of Hospitality & Tourism Administration, October 2013, Taylor & Francis

    Professor Rong-Da Austin Liang

  18. Is that deal worth my money? The effect of relative and referent thinking on starting price under different promotion programs using hotel coupons in online auctions

    Article • Computers in Human Behavior, March 2012, Elsevier

    Professor Rong-Da Austin Liang

  19. The effect of service interaction orientation on customer satisfaction and behavioral intention

    Article • Asia Pacific Journal of Marketing and Logistics, January 2012, Emerald

    Professor Rong-Da Austin Liang

  20. Exploring the online buying behavior of specialty food shoppers

    Article • International Journal of Hospitality Management, December 2011, Elsevier

    Professor Rong-Da Austin Liang

  21. The relationship between white-water rafting experience formation and customer reaction: a flow theory perspective

    Article • Tourism Management, April 2011, Elsevier

    Professor Rong-Da Austin Liang

  22. The Effect Of Service Interaction Orientation On Customer Satisfaction And Behavioral Intention: The Moderating Effect Of Dining Frequency

    Article • Procedia - Social and Behavioral Sciences, January 2011, Elsevier

    Professor Rong-Da Austin Liang

  23. Impact of Service Orientation on Frontline Employee Service Performance and Consumer Response

    Article • International Journal of Marketing Studies, October 2010, Canadian Center of Science and Education

    Professor Rong-Da Austin Liang

  24. Effect of experiential value on customer satisfaction with service encounters in luxury-hotel restaurants

    Article • International Journal of Hospitality Management, December 2009, Elsevier

    Professor Rong-Da Austin Liang

  25. Effects of job rotation and role stress among nurses on job satisfaction and organizational commitment

    Article • BMC Health Services Research, January 2009, Springer Science + Business Media

    Professor Rong-Da Austin Liang

  26. Structural relationships among organisation service orientation, employee service performance, and consumer identification

    Article • Service Industries Journal, November 2008, Taylor & Francis

    Professor Rong-Da Austin Liang