All Stories

  1. Using Brand Equity to Model ROI for Social Media Marketing

    Article • The International Journal on Media Management, January 2019, Taylor & Francis

    Ronen Shay

  2. First-Party Success or First-Party Failure? A Case Study on Audience Perceptions of the Nintendo Brand During the Wii U’s Product Life Cycle

    Article • Games and Culture, November 2018, SAGE Publications

    Ronen Shay