All Stories

  1. The impact of strategic CSR marketing communications on customer engagement

    Article • Marketing Intelligence & Planning, October 2018, Emerald

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  2. Evaluating the effect of corporate social responsibility communication on mobile telephone customers

    Article • Journal of Retailing and Consumer Services, November 2016, Elsevier

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  3. Three Dimensional Perceptions of Medical/Health Travelers and Destination Brand Choices: Cases of Thailand

    Article • Procedia - Social and Behavioral Sciences, February 2015, Elsevier

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  4. Social Effects on Unplanned In-store Buying

    Article • Procedia - Social and Behavioral Sciences, August 2014, Elsevier

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  5. Effects of quality and corporate social responsibility on loyalty

    Article • Service Industries Journal, June 2014, Taylor & Francis

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  6. The effect of CSR knowledge on customer liking, across cultures

    Article • International Journal of Bank Marketing, February 2013, Emerald

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  7. Recap of the 17th Annual Conference on Pacific Basin Finance, Economics, Accounting, and Management and the 3rd International Conference on Business in Asia (iCBA)

    Article • Review of Pacific Basin Financial Markets and Policies, September 2011, World Scientific Pub Co Pte Lt

    Asst.Prof.Dr. Rojanasak Chomvilailuk

  8. Enhancing brand preference through corporate social responsibility initiatives in the Thai banking sector

    Article • Asia Pacific International Journal of Marketing, July 2010, Emerald

    Asst.Prof.Dr. Rojanasak Chomvilailuk