All Stories

  1. Marketing Systems – Looking Backward, Sizing up and Thinking Ahead

    Article • Journal of Macromarketing, January 2019, SAGE Publications

    Roger Layton

  2. Path Dependency in Marketing Systems

    Article • Journal of Macromarketing, July 2018, SAGE Publications

    Roger Layton

  3. My search for meaning in marketing

    Article • Journal of Historical Research in Marketing, August 2017, Emerald

    Roger Layton

  4. Marketing systems in history

    Article • Journal of Macromarketing, June 2017, SAGE Publications

    Roger Layton

  5. Marketing, marketing systems, and the framing of marketing history

    Article • Journal of Historical Research in Marketing, November 2015, Emerald

    Roger Layton