All Stories

  1. Enterprise resource planning and business model innovation: process, evolution and outcome

    Article • European Journal of Innovation Management, September 2019, Emerald

    Rocio Rodriguez

  2. The mediating role of organizational complexity between enterprise resource planning and business model innovation

    Article • Industrial Marketing Management, September 2019, Elsevier

    Rocio Rodriguez

  3. Framing sustainable development through descriptive determinants in private hospitals – Orientation and organization

    Article • Evaluation and Program Planning, August 2019, Elsevier

    Rocio Rodriguez

  4. Time orientation in complex B2B service relationships

    Article • Marketing Intelligence & Planning, June 2019, Emerald

    Rocio Rodriguez

  5. Organizational positioning and planning of sustainability initiatives

    Article • International Journal of Public Sector Management, October 2018, Emerald

    Rocio Rodriguez

  6. Organizational logic to prioritize between the elements of triple bottom line

    Article • Benchmarking for Quality Management & Technology, August 2018, Emerald

    Rocio Rodriguez

  7. Are mobile devices a blessing or a curse? Effects of mobile technology use on salesperson role stress and job satisfaction

    Article • Journal of Business and Industrial Marketing, June 2018, Emerald

    Rocio Rodriguez

  8. Teleological sales and purchase approaches in complex business relationships – customers’ expectations before and perceptions after purchase

    Article • Journal of Business and Industrial Marketing, May 2018, Emerald

    Goran Svensson, Rocio Rodriguez

  9. Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens

    Article • International Journal of Business Excellence, January 2018, Inderscience Publishers

    Rocio Rodriguez

  10. Comparing the life-cycles of service sales between buyers and sellers in business relationships through a teleological lens

    Article • International Journal of Business Excellence, January 2018, Inderscience Publishers

    Rocio Rodriguez

  11. Examining Sales and Purchase Approaches in Complex Business Relationships: An Abstract

    Article • January 2018, Springer Science + Business Media

    Rocio Rodriguez

  12. Business models in the collaborative economy: summary and suggestions

    Article • ESIC MARKET Economic and Business Journal, January 2017, ESIC Business and Marketing School

    Rocio Rodriguez

  13. Do Mobile Technology Tools Reduce Job Stress Among Salespeople? An Abstract

    Article • January 2017, Springer Science + Business Media

    Rocio Rodriguez

  14. The Influence of Sales Force Technology Use on Performance: The Study of Mediating and Moderating Effects

    Article • January 2016, Springer Science + Business Media

    Rocio Rodriguez

  15. Antecedents and Consequences of Sales Force Technology Use

    Article • January 2016, Springer Science + Business Media

    Rocio Rodriguez

  16. The influence of sales force technology use on outcome performance

    Article • Journal of Business and Industrial Marketing, July 2015, Emerald

    Rocio Rodriguez

  17. ¿Cómo podemos distinguir a los vendedores éticos de los que no lo son?: Implicaciones para el proceso de selección y formación de los comerciales

    Article • Cuadernos de Gestión, January 2011, Instituto de Economia Aplicada a la Empresa (IEAE)

    Rocio Rodriguez