All Stories

  1. Social media usage: an investigation of B2B salespeople

    Article • American Journal of Business, October 2012, Emerald

    Roberta schultz

  2. Impact of the consideration of future sales consequences and customer‐oriented selling on long‐term buyer‐seller relationships

    Article • Journal of Business and Industrial Marketing, July 2000, Emerald

    Roberta schultz

  3. Intercultural Interaction Strategies and Relationship Selling in Industrial Markets

    Article • Industrial Marketing Management, November 1999, Elsevier

    Roberta schultz

  4. Technological teaming as a marketing strategy

    Article • Industrial Marketing Management, September 1997, Elsevier

    Roberta schultz

  5. Toward an Understanding of Public Purchaser and Salesperson Interaction Activities:

    Article • Journal of Nonprofit & Public Sector Marketing, February 1997, Taylor & Francis

    Roberta schultz

  6. The Effects of Mood States on Service Contact Strategies

    Article • Journal of Professional Services Marketing, August 1996, Taylor & Francis

    Roberta schultz

  7. Parenthood and wildland recreation consumption: An unexplored phenomenon

    Article • Psychology and Marketing, March 1993, Wiley

    Roberta schultz