All Stories

  1. Adjustment of Bidding Strategies After a Switch to First-Price Rules

    Article • July 2022, ACM (Association for Computing Machinery)

    Robert Zeithammer

  2. Bidding for Bidders? How the Format for Soliciting Supplier Participation in NYOP Auctions Impacts Channel Profit

    Article • Management Science, October 2016, INFORMS

    Robert Zeithammer

  3. The Modern Advertising Agency Selection Contest: A Case for Stipends to New Participants

    Article • Journal of Marketing Research, October 2016, SAGE Publications

    Robert Zeithammer

  4. Consumer Preferences for Annuity Attributes: Beyond Net Present Value

    Article • Journal of Marketing Research, April 2016, American Marketing Association (AMA)

    Robert Zeithammer

  5. Pay What You Wantas a Marketing Strategy in Monopolistic and Competitive Markets

    Article • Management Science, June 2015, INFORMS

    Robert Zeithammer

  6. Erratum to “Optimal Reverse-Pricing Mechanisms” by Martin Spann, Robert Zeithammer, and Gerald Häubl

    Article • Marketing Science, March 2015, INFORMS

    Robert Zeithammer

  7. Vertical Differentiation with Variety-Seeking Consumers

    Article • Management Science, February 2013, INFORMS

    Robert Zeithammer

  8. The Sealed-Bid Abstraction in Online Auctions

    Article • Marketing Science, November 2010, INFORMS

    Robert Zeithammer

  9. Optimal Reverse-Pricing Mechanisms

    Article • Marketing Science, November 2010, INFORMS

    Robert Zeithammer

  10. Rejoinder—Causes and Implications of Some Bidders Not Conforming to the Sealed-Bid Abstraction

    Article • Marketing Science, November 2010, INFORMS

    Robert Zeithammer